How to Choose the Best Exit Strategy for Your Business Size

How to Choose the Best Exit Strategy Based on Your Business Size

Key Takeaways:

  • A business exit strategy is a plan for the transition of business ownership either to another company or investors.
  • The main types of exit strategies are liquidation, acquisition, merger, and succession.
  • The best exit strategy for your business will depend on your business size, stage, goals, and preferences.
  • To prepare your business for a successful exit, you need to plan ahead, optimize your business, hire a professional, communicate effectively, and be flexible.

Now that we've entered a new year, are you thinking of selling your business or passing it on to someone else in 2024 or beyond? If so, you need to plan your exit strategy carefully. Your exit strategy will depend on the size and stage of your business, as well as your personal and financial goals.

Check out: Exit Strategy: A Must-Have for Entrepreneurs

In this article, we will review the main types of exit strategies and how they suit different kinds of businesses. We will also give you some tips on how to prepare your business for a successful exit.

Types of Exit Strategies

There are many ways to exit a business, but they can be broadly categorized into four types:

  • Liquidation: This is when you sell all your assets and close down your business. This is the simplest and fastest way to exit, but it also means giving up any future profits or growth potential. Liquidation is usually chosen by owners who want to retire, have no successors, or face insurmountable challenges.
  • Acquisition: This is when you sell your business to another company, usually in the same industry or a related one. This can be a lucrative option, as you can negotiate a high price based on your brand, customer base, and intellectual property. Acquisition is often preferred by owners who want to cash out, have a strong market position, or face increasing competition.
  • Merger: This is when you combine your business with another one, forming a new entity. This can be a strategic move, as you can leverage the strengths and resources of both businesses, create synergies, and expand your market share. Merger is usually chosen by owners who want to grow, diversify, or collaborate with other players.
  • Succession: This is when you transfer your business to a family member, a partner, an employee, or an outside buyer. This can be a rewarding option, as you can preserve your legacy, maintain your relationships, and mentor the next generation. Succession is often preferred by owners who want to stay involved, have a loyal team, or have a social mission.

How to Choose the Best Exit Strategy for Your Business Size?

The best exit strategy for your business will depend on several factors, such as your revenue, profitability, growth rate, customer base, industry trends, and personal preferences. However, as a general rule of thumb, you can use the following guidelines based on your business size:

  • Small businesses: 
    • If you have a small business with low revenue, limited assets, and few employees, you may want to consider liquidation or succession. These options are relatively easy and inexpensive to execute, and they can help you avoid legal or financial complications. However, if you have a niche product or service, a loyal customer base, or a strong brand, you may be able to attract an acquirer or a merger partner who can offer you a good deal.
  • Medium-sized businesses: 
    • If you have a medium-sized business with moderate revenue, substantial assets, and a sizable team, you may want to consider acquisition or merger. These options can help you maximize your value, leverage your strengths, and access new opportunities. However, if you have a family legacy, a social mission, or a close-knit culture, you may prefer to pass on your business to a successor who can continue your vision.
  • Large businesses: 
    • If you have a large business with high revenue, diverse assets, and a complex organization, you may want to consider merger or succession. These options can help you scale your business, diversify your portfolio, and create a lasting impact. However, if you face a declining market, a disruptive innovation, or a regulatory change, you may need to liquidate or sell your business to avoid losses or liabilities.

How to Prepare Your Business for a Successful Exit?

Regardless of the type and size of your business, you need to prepare your business for a successful exit. Here are some steps you can take to increase your chances of a smooth and profitable transition:

  • Plan ahead: Start planning your exit strategy at least two to three years before you intend to exit. This will give you enough time to evaluate your options, set your goals, and align your expectations with your stakeholders.
  • Optimize your business: Make sure your business is in the best shape possible before you exit. This means improving your financial performance, streamlining your operations, enhancing your products or services, and expanding your customer base.
  • Hire a professional: Seek the help of a professional advisor, such as a business broker, a lawyer, an accountant, or a consultant. They can help you with the legal, financial, and strategic aspects of your exit, as well as negotiate the best terms and conditions for you.
  • Communicate effectively: Communicate your exit plan clearly and transparently to your employees, customers, suppliers, and investors. This will help you maintain their trust, loyalty, and support throughout the process.
  • Be flexible: Be prepared to adapt to changing circumstances, such as market fluctuations, buyer demands, or unexpected challenges. Be open to feedback, suggestions, and compromises, and be ready to adjust your plan accordingly.