Bernard Marr in his publication "7 Technology Trends That Will Make Or Break Many Careers", identified Internet of Things (IoT) as the 2nd item that can make or break your career. Being entrenched in IoT on a daily basis, the other 5 out of 7 categories identified by Marr are parallel industries that are not decoupled from IoT. For example, the more connected devices across the globe, the greater the need for big data, mobile, security, cloud computing, gamification...etc.
Social, on the other hand is completely different beast; it is not a trend, rather a life style. In her article, How To Use Social Media To Attract Millennial Buyers, Heidi Cohen states that while millennials aged 18-33 will spend $1.4 Trillion by 2020, 40% of them do not trust advertising. She further goes and describes millennials as a "non-homogeneous" group who grew up on the social media and use different social media platforms and devices for specific reasons.
In this non-homogeneous millennial dynamics, if a brand was to focus primarily on males aged 25, it becomes pertinent to first understand the target audience and then devise strategies to interact with them through those mediums. According to Nielsen research, The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought, millennial males:
- Resonate most with content that entails:
- A "normal" guy in extreme situation.
- Slapstick, edgy and sarcastic humor.
- Listen to radio each week (88%) and are most interested in personalized streaming audio services such as Spotify or Pandora.
- Spend less time watching TV and more time watching videos on the internet.
- Learn about trust companies via social media (70% engaged in social media and 38% use twitter).
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Cut the cord
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